**The following is a partial list of recent and past work. Recent projects are listed at the top. Services provided for listed projects include: information architecture, web and user interface design, web development, CSS, Javascript, search engine optimization (SEO), usability testing, research and user experience site evaluations.
Please note, due to contractual agreements, company copyright restrictions, no longer exist, or are secured sites / applications, some sites may not be viewable or represented by design.
NEWSiT Washington, DC
NewsIt
Information Architecture / User Experience Advisor
Social news Start up. Joined team as partner and User Experience Director. Provided full wireframe site architect documentation and worked with developers to implement concept. Ruby Rails platform with a mobile application complimenting social network oriented site. Continuing to provide user experience guidance as start up grows. **Please note, contribution strictly usability and architecture. I did not contribute to the current visual design.
Trustivo Boston, Massachusetts
Trustivo
Information Architecture / User Experience Advisor
Coming full circle and back at the Carroll Steele Insurance Agency. Complete rebuild of web site using Joomla framework. Established standards and implementation of several web 2.0 functionalities including integrated social networking. Currently building local community forum and cross sell platform for clients.
Race Quest Burlington, Massachusetts
Race Quest
Information Architecture / User Experience
Well funded start up working to bring horse race betting into the 21st century. One of a kind application with user friendly and game format interface. Build using Flex platform. Provided early user experience guidance with wireframe documentation and on going user experience consulting.
MadJammy Somerville, Massachusetts
MadJammy
Information Architecture / User Experience / Visual Design
Start up sales site wanting to revolutionize the sales industry. As user experience lead provided the usual- complete user interface solution via high resolution wireframes. As in most cases my wireframes also provided the visual design.
Citizens Bank Boston, Massachusetts
Citizens Bank
Information Architecture / User Experience
Internal project to better align departments and management of clients and their accounts. Provided solution to the user experience that helped smoothly integrate several different data groups into one interface. This was a major undertaking!
Carroll Steele Insurance Agency Gloucester, Massachusetts
Carroll Steele Insurance
Information Architecture / Web Development / Web Design
Coming full circle and back at the Carroll Steele Insurance Agency. Complete rebuild of web site using Joomla framework. Established standards and implementation of several web 2.0 functionality including integrated social networking. Currently building local community forum and cross sell platform for clients.
First Marblehead Inc. Boston, Massachusetts
First MArblehead
Information Architecture / User Experience - Proprietary
FMD had a great product, but too many different ways to present it. I was brought in to clean up the message and the flow of its flagship product. Assisted marketing in creating several marketing sites and integrating student loan application. Established guidelines for designing future web sites and portals and governing structure of company applications. Spearheaded effort to establish company wide Content Management system to share content, streamline content updating reduce redundancy.
First MArblehead
Information Architecture / User Experience- Prepgate
FMD higher education direct selling web site targeting college's and universities. Current usability was old and confusing. I made it work with updated navigation, improved taxonomy and better flow.
First MArblehead
Information Architecture / User Experience- Teri
Non-Profit partner internal application for school's to maintain and monitor payment schedules from financial companies. Flow and usability was so bad clients seldom used the application and resorted to phone calls which cost the company additional expenses. Improved usability put the service back online and reduced call center expenses by greatly reducing calls.
Moody's New York City, New York
Moody's
Information Architecture
If securities packaged products weren't confusing enough, Moody's platform to manage the rating data regarding them was not helping. Redesigned subscription based application and it's multi level products. Navigation was run by latest 'Guided Navigation' concept. Presented new concept with wireframes and personas and scenarios. Also managed the creation of the final 150 page functional specs for complete project and presented final results to company.
Boston Public Schools Boston, Massachusetts
Boston Public Schools
Information Architecture
Boston Public Schools was looking for a better way to communicate with the parents who were from a variety of different ethic backgrounds. They also wanted to enable the current web 2.0 technology to keep current with the students. Created new concept for BPS web site that established successful resource for parents and students. Provided Personas, wireframes, mental models and conducted user groups and questionnaires to harvest vital information. Created User Needs Matrix to determine core user needs and recommended new site architecture via wireframes.
State Street Financial Arlington, Massachusetts
State Street
Information Architecture
State Street needed a better vehicle for their Analyst and Advisors to dissect investment portfolios and process buys and sells. A multi-tiered approach was necessary to handle the vast amount of information and charts. Created wireframes and prototype based on use cases and functional specs and worked with client to come up with viable solution to the problem. Current application is internal and not viewable to the public.
Incentive Technology Corp. Burlington, Massachusetts
CompCentral
User Interface Design / Information Architecture
Complete user interface redesign of company Enterprise Incentive Management (EIM) web based application. Conducted round table discussions with clients concerning current and proposed designs. Conducted work flow analysis. Researched market and competitors and gathered past feedback. Revamped Information Architecture, re-established branding standards and implemented user interface changes according to research. Built working prototype, including client brand enabled stylesheets. Designed and created icon library. Conducted round two discussions with clients on concepts.
Kyocera Boston, Massachusetts
User Interface Development
Implemented Kyocera's new branding for their direct cell phone sales web site. Project included graphical navigation recreation, revising XSLT stylesheets, .ASP templates and formatting.
Marketing Recon Gloucester, Massachusetts
user interface / web design
Marketing consultant wanted a design that really set herself apart from the pretenders. Created a site that really popped when a user entered. Site offers everything the user needs and nothing that they don't. Clean user interface and intuitive work flow.
Dell Broadband Waltham, Massachusetts
user experience / desktop application development (oobe)
Dell wanted to provide a way for their customers to sign up for broadband service as they set up their new computer. Using Microsoft's' 'out of box experience' application (oobe) built interface into windows start-up program that included dial up access to Dell's broadband sign up web based application. Created simple flow to sign up for broadband or skip process to continue new product set-up. Included desktop icon for user to return to broadband sign-up process if chose to skip or continue later.
BestBuy Wireless Boston, Massachusetts
web development
Implemented Best Buys new branding for their wireless services web site section. Project included graphical navigation recreation, revising XSLT stylesheets, .ASP templates and formatting. Also implemented new features such as timed shipping offers and spot promo's.
BrassRing Waltham, Massachusetts
user interface design
Talked with clients and used logged feedback to improve user interface on their enterprise flagship HR application. Provided wireframe solutions to user experience issues. Resolved client work flow issues and improved user experience.
Nexus Energy Wellesley, Massachusetts
user interface design
Assisted in maintaining existing user interface principles and maintained consistency throughout client styles. Provided enhancements to corporate web site and improved specific user workflow issues.
Advanced Visual Systems Waltham, Massachusetts
user interface / web design
Redesigned clients forms and built new sections using new design. Project also included revising current .ASP forms and providing new .ASP form functions that captured user information. In addition, provided graphic design and user interface consulting.
Global Time Capital Management, LLC. Burlington, Massachusetts
web / user interface design
GTCM was looking for a company that could bring a fresh, but conservative look to their Hedge Fund company web site. INE provide web / user interface design and development including a secure login section. Graphic design and hosting services also provided.
The Thomson Corporation North Quincy, Massachusetts
user interface / web design
Thomson needed help on some key user interface issues with their Internet based patent research software application. We came in and took the workflow apart and found where the problems began. We provided mock-up solutions that greatly improved the user interface and then implemented them.
 Wellington Management Boston, Massachusetts 
web design / Search Engine Optimization (SEO)
Assisted in redesigning Intranet web site using stylesheets, and templates. Solved key issues in navigation and improved content. Provided ad hoc graphic design. Used Java includes to create dynamic navigation and created various traffic reports using Net Tracker to monitor usability for future improvements
Dell Computers Boston, Massachusetts
web development
As a consultant for GetConnected, Inc. redesigned wireless services web site section according to Dell specs. Project included graphical navigation recreation, revising XSLT stylesheets, .ASP templates and formatting.
Kelly Pontoon Boats Swampscott, Massachusetts 
web design / Search Engine Optimization (SEO)
Complete web and user interface design and development of pontoon boat and accessories web site. Project included splash page with unique water affect, product pricing pages and case studies.
Private Label People Gloucester, Massachusetts 
user interface / web design
Complete user interface redesign and development of existing web site. Graphic revisions, navigation and content update. Provided online marketing guidance as well.
The Mortgage Network Danvers, Massachusetts 
user interface / web design
Complete web design and development of commercial mortgage services web site. Project included development of .ASP quote form and consulting on future marketing and search engine placement.
Rockport Mortgage Corporation Rockport, Massachusetts 
user interface / web design
Complete web design and development of commercial mortgage web site. Included 'Properties Financed' section, case studies, and printer friendly HUD program and product summary sheets. Also provided search engine optimization.
Landry Photo Seattle, Washington 
user interface / web design
Complete redesign and development of commercial photography site. Clean up original code that was non-browser compatible, remove redundant code, implement stylesheet, update graphics, photo's and revise navigation.
United Natural Foods, Inc. Dayville, Connecticut 
United Natural Foods
user interface / web design
Largest natural food distributor in United States. Worked with Marketing and IT to provided three distinct designs for three different marketing concepts.
Deutsche Asset Management Boston, Massachusetts
user interface / web design
Institutional Investors web site. Completed redesign and development from pre-built design template. Involved some interactive design. Also worked with Marketing to infuse current marketing campaign into site design.
Scudder Investments Boston, Massachusetts
user interface / web design
As lead designer represented Scudder for complete merge of Scudder and Kemper Funds sites into one 1,800+ page mutual fund resource site for asset managers. Worked with top asset managers for user feedback and outside vendors for coding support.
Zurich Scudder Investments Boston, Massachusetts
user interface / web design
Designed and built corporate home portal providing links to all of Scudder's domestic and international web sites. Optimized searched engine rankings to insure Scudder was ranked high on all top search engines and that all traffic went directly to the new corporate home portal.
Scudder Direct Boston, Massachusetts
user interface / web design
Redesign homepage and news section. Improved navigation, corporate branding and optimized site for search engines. Also improved rankings in top search engines.
Landry Auctions & Appraisers Essex, Massachusetts
user interface / web design
Complete web design and development of antique auction house web site. Post periodic auctions including auction item list. Optimized site for most popular search engines. This site receives a great deal of traffic due to our search engine optimization efforts.
Archer Development Gloucester, Massachusetts
user interface / web design
Executive coaching, management consulting and relationship management consulting company. Complete design and development / flash intro and dynamic calendar of events and search engine optimization services.
Liberty Mutual Boston, Massachusetts
User Interface / Web Design / Search Engine Optimization (SEO)
Liberty's corporate web site (2002). Assisted in design concept and implementation of new web design. Assisted in graphic design and branding initiative. Organized and designed sales rep locator, periodic maintenance and additional promo designs. Also set up traffic reporting tool and provided various monthly reports for Strategic Business Units (SBUs)
Liberty Mutual Group Boston, Massachusetts
user interface / web design
Lead designer and developer of various other Liberty Mutual web design projects. Some of these included a personal lines prototype, corporate public announcement sites, business markets promotional's and many others.
Carroll K. Steele Insurance, Agency, Inc Gloucester, Massachusetts
user interface / web design
Okay, so it's my Dad's company- but have you ever had your parents as a client? Pure Agony. Complete web design and development of independent insurance agent web site. Design includes online quote forms and insurance safety tips.
Liberty Mutual Group Boston, Massachusetts
user interface / web design
Business Markets requested a new way to keep and attract clients. We suggested 'Industry Specific Web Portals.' Liberty Construction was the first of a series of industry specific web sites we designed that offered current Liberty construction clients a centralized web site that offered such things as equipment rental discounts, industry news, weather conditions, online bonding forms, and several other useful information and tools. Many of our ideas came right from roundtable discussions we had with the biggest construction clients.
 GoAmercia Auto Insurance Indianapolis, Indiana
user interface / web design
Designed and developed first web site for GoAmerica Auto Insurance. Worked closely with GoAmerica's marketing department to insure current marketing concept was reflected in the new web site.
 Powerskills Gloucester, Massachusetts
user interface / web design
A well known management consultant asked INE to help him promote his book and we did with great success. Designed and developed web site to help promote business relationship management book. Well known management consultant asked INE to help him promote his book and we did with great success.
 Legends of Golf Boston, Massachusetts
user interface / web design
Liberty Mutual's annual sponsored Legends of Golf tournament. Complete design and development of web site which contained updated tour information, individual player stat pages and a visual interactive breakdown of each hole in the tournament. Collaborated with ESPN to insure all stats were correct and up-to-date and all tournament news current.
 Peerless Insurance Company Indianapolis, Indiana
user interface / web design
Complete web design and development of corporate web site. Project included working closely with Peerless Insurance internal marketing to insure current marketing campaign was reflected in design of web site. Also conducted basic search engine optimization for web site.
 Allumette Fashionable Lighting Marblehead, Massachusetts
user interface / web design
Complete web design and development of ecommerce fashionable lighting and accessory company. Project included building online, secure transactions including shipping capability. Search Engine Optimization.

Other Web Design Examples/clients...

MSN.com AOL

IINE

Microcenter

Intel

NEC

Nimbus Press

Directway

Staples

CompUSA

Radio Shack

Connolly & Connolly

Golden Eagle Insurance

Colorado Casualty

Deutsche Asset Management

Liberty Financial

Summit

Montgomery Insurance

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