Information Architecture

As the Internet evolved so did the need for results from a company's web presence. Information Architecture is the foundation of an effective web presence. In general, Information Architecture is the intelligent creation of a web presence based on several important factors: market research and analysis, competitive analysis, search engine analytics and search trends, consumer behavior, and human / computer interaction.

Unlike the early days when very little was available regarding usability and most simply used a web site as an electronic 'brochure', today there's an abundance of data available to help companies plan ahead and build a site or application based on current user behavior, likes and dislikes. Now that the Internet is a major marketing vertical only companies that take the time to understand their customer behavior and rank intuitive, simple functionality as a priority will win over more customers and maintain their current market share. Information Architecture is the first step in achieving these successful goals and is the area Internet New England has the most experience in.

Broad Range Of Information Architect Services

We offer a broad range of Information Architect services that include

  • wireframing
  • persona creation
  • site mapping and taxonomy
  • mental models
  • competitve / user analysis
  • usability testing
  • storyboarding
  • prototyping
  • content /requirement matrix
  • keyword determination and management
  • naming convention

If you would like to learn more about how we can help your company with our Information Architecture services please email us or give us a call.

information architecture · web design · user interface design · search engine optimization

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